Blog comes from the word weblog which means websites or part of websites. A blog is traditionally maintained by an individual with regular entries of commentary, descriptions of events, and supporting material such as images or video. Blogging has quickly grown into a powerful marketing tool, news platform, and communications medium. Blogs have gained increasing notice and coverage for their role in communicating news and providing a platform for an outreach, marketing, and collaborative information.
Search engines tend to favor straightforward, text-oriented, non-frame, non-tabled, non-graphically-intensive, non-JavaScript, non-shockwave sites. Search engines love pages that most consumers would agree are non-professional or ugly, but search engine spiders tend to score these ugly pages highest, because they are looking primarily for text content to index.
- Make use of your blog roll – link to external sites as well as other posts within your own blog.
- Use Conversational Marketing tactics. Conversational Marketing is the engagement of socialmedia by a corporation to promote their product or brand.
- Internal and Outbound links should be added to the footer of every page. These links assist the search engines in indexing pages that are not on regular navigation.
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